Gary Schwartz founded Impact Mobile in 2002 having worked in the IT and telecommunications industry for over 20 years. Over the past eight years, Gary has played a leadership role in the mobile industry, running the first cross-carrier short code campaign in North America, and founding the CWTA Mobile Content Committee to establish policies and increase awareness to promote standards and adoption. Gary is the founder and co-chair of the Mobile Marketing Committee for the US Interactive Advertising Bureau (IAB) and is a director on the board of the Mobile Entertainment Forum (MEF).
Presently, Gary is working actively with the National Retail Federation
(NRF) and the Mobile Marketing Association (MMA) to drive a joint task force on retail with a vision to build a "Mobile Store of the Future".
Gary is an honors graduate from Columbia University and the Stanford University Center in Tokyo. He is the recipient of the Macromedia People Choice Award as well as the Dodge Foundation award for innovation.
Impact Mobile has been an industry leader in North America promoting mobile as a media channel. Impact Mobile provides carriers, global agencies and brands managed and self-service marketing platforms for any aspect of their mobile marketing needs. In addition to connecting through national carriers to all mobile subscribers, Impact Mobile activates traditional and digital media and helps drive consumers to high-ROI destinations such as retail point of sale, live event gate, lead generation engine, etc.