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 WHY ATTEND? The 2010 MMA Forum Singapore brings together attendees from agencies, brands, carriers and other members of the global mobile marketing ecosystem. WHO ATTENDS THE FORUM?
LOCATION  Grand Copthorne Waterfront392 Havelock Road Singapore 169663 Tel: +65 6733 0880 Fax: +65 6233 1072 To reserve your room: Reserve your room by 19 March 2010 by calling the hotel directly (+65 6733 0880) or filling out this form and email directly to Kris Wong (kris.wong@grandcopthorne.com.sg or sales@grandcopthorne.com.sg) upon completion. Thereafter, rooms are subject to availability at Hotel’s best available rate. |
PRE - EVENT WORKSHOPS April 13, 2010 - Grand Copthorne Waterfront Mobile Marketing 101 Workshop This intensive mobile marketing workshop will introduce many concepts around mobile marketing, including how mobile can be used to engage consumers and businesses alike, introducing the landscape and ecosystem of players that help businesses practice mobile marketing. In addition, mobile advertising and related awareness generating and consumer participation incentive tactics will be discussed, as will related mobile marketing practices like mobile enhanced cause marketing, mobile giving, and more. Data Mediation and the Advertising Ecosystem Sponsored by Openwave Systems, Inc One of the fundamental ingredients in an effective internet advertising solution is the ability to leverage behavioral data for optimal ad selection. Because of its close relationship with the subscriber, mobile carriers own the richest source of data to drive effective targeted advertising in any channel. Ad targeting systems should be able to leverage subscriber data in an anonymous way and optimize the match between specific ad campaigns and available profiles. A contextually-aware data mediation platform is the essential link between carrier and advertiser – the spark the mobile ad marketplace needs to get rolling.
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PRICING AND SPECIAL DISCOUNTS
To share presentations and video footage of the Forum with your colleagues, be sure to add a Forum DVD to your MMF purchase. Add the DVD to any package below for only $200. | SPONSORSHIP OPPORTUNITIES Gain premium exposure with industry leaders and participants and increase your visibility within the mobile marketing community. | ||||||||||||||||||||||||||||||
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