The MMA chooses a select group of marketing and mobile experts to make up the Advisory Board for each MMA Forum globally. The Advisory Board will work with the MMA and regional Managing Director to provide ideas and feedback during the program planning process.
To submit yourself or a colleague for consideration, please go to the Advisory Board Submission Page.
| Asia Pacific - Singapore |
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Emmanuel Allix Founder and Managing Director Isalis Asia Emmanuel Allix, is the founder and Managing Partner of Isalis Asia, a boutique consulting firm specialized in developing mobile technology and advertising businesses in Asia Pacific. Prior to launching Isalis Asia, he was Vice President and Managing Director at InMobi where he oversaw all business functions in the Asia Pacific region. Emmanuel was an active and engaged board member in the 2008 APAC MMA Board and has been involved in the MMA Measurement Committee over the past year. He has rejoined the 2011 MMA APAC board and hopes, as MMA APAC Vice-Chairman to continue to lead and drive efforts in the creation of a mobile advertising currency. |
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Andreas Cohen Chairman I-COM Andreas Cohen is Chairman of I-COM (International Conference on Online Media Measurement). He holds an MBA from IMD in Lausanne, Switzerland and a BA from Babson College in Boston. Andreas began his career in the Advertising industry working for Kraft Foods Europe and one of Germany's largest publishers, Hubert Burda Medien. As Director Corporate Development of their New Media group, he led the development of Germany's first Ad Server software and helped pioneer the internet as an advertising medium. Andreas also previously served as a board member of IAB Germany (BVDW) for 10 years and as a member of ABC Germany's (IVW) Online Media Organisational Committee (OA) for 12 years. |
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Rohit Dadwal Managing Director Mobile Marketing Association Asia Pacific Limited As the Managing Director of MMA APL, Rohit Dadwal oversees the MMA’s operations in the region, based out of Singapore. A highly visible industry advocate with over 16 years of experience in the internet, digital and mobile spheres, Rohit is an enthusiastic evangelist of digital and mobile marketing. He is widely-regarded as an industry authority and has been instrumental in the MMA’s growth and extended Asian reach. Prior to joining the MMA, Rohit led Microsoft as the Director for Platform and Mobile services in APAC business. He also has experience on the services provider side having worked for Bharti-British Telecom in India. |
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Barney Loehnis Asia Pacific Digital Lead for OgilvyOne Ogilvy & Mather Asia/Pacific Barney Loehnis joined Ogilvy in February 2010 to head up OgivlyOne’s digital offering across Asia Pacific and to help integrate digital services seamlessly across the Ogilvy Group. Barney joined from Isobar where he built and lead Aegis’s digital network across APAC, culminating in 2009 when Carat / Isobar won Media Asia Pacific “Agency of the Year”. Prior to coming to Asia four years ago Barney ran Warner Bros’ Online division across EMEA and managed the commercial development as well as marketing strategies for all WB releases from 2001-2005. |
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Sonya Madeira Stamp Managing Partner Rice Communications After spending 15 years in India and Singapore working at leading agencies, Sonya set up Rice Comms in 2009. She has wide experience in internal and external communications at local, regional and global levels. Sonya strongly believes in the delivery of value to clients for sustaining long-term mutually beneficial relationships. |
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Dr. Madanmohan Rao Author & Co-editor Asia Unplugged: The Wireless and Mobile Media Boom Dr. Madanmohan Rao is the editor of The Asia-Pacific Internet Handbook and research project director for MobileMonday. He is a a mobile media consultant based in Bangalore, and a co-founder of the Bangalore K-Community, a network of knowledge management professionals. Madan was formerly the communications director at the United Nations Inter Press Service bureau in New York, and vice president at IndiaWorld Communications in Bombay. He graduated from the Indian Institute of Technology at Bombay and the University of Massachusetts at Amherst, with an M.S. in computer science and a Ph.D. in communications. Madan is a frequent speaker on the international conference circuit, and has given talks and lectures in over 75 countries around the world. |
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| Europe, Middle East & Africa – London |
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Paul Berney Managing Director Europe Branch Mobile Marketing Association Paul is Managing Director of the Europe branch of the Mobile Marketing Association (MMA), working towards the MMA’s charter to build a sustainable ecosystem for the mobile marketing industry in the region, and promoting the MMA as the leading association for region-wide consultation on key industry issues such as mobile media guidelines and best practices. Berney is involved in all of the MMA’s initiatives and communications for the 300+ Europe members representing the entire mobile media ecosystem. Berney joined the MMA from Response Mobile Ltd, a mobile marketing and service solutions agency where he was Founder and Managing Director; prior to this he was Business Development Director for mobile marketing agency Marvellous. He has 20 years experience in a wide variety of sales, marketing, business development and commercial roles spanning several different industries and market sectors including automotive, printing, internet development and management consultancy. Berney has worked extensively throughout Western Europe and in the United States. He has spent the past five years in mobile marketing agencies, is a regular speaker at mobile events and recently became a Fellow of the Institute of Direct Marketing. |
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Babs Rangaiah Vice President of Global Communications Planning Unilever Babs Rangaiah is the Vice President of Global Media Innovation for all Unilever Global Brands and is based in their London Headquarters. In this capacity, he oversees a team that works with Global Brands and their Agencies to infuse New Media Strategy and Integrated Channel thinking into the creative development process. Prior to his current global role, Babs led media planning across all Unilever brands in the U.S. He has overseen media for several highly innovative campaigns in the area of branded entertainment & digital marketing. Under his leadership, Unilever became recognized as one of the best and most innovative companies in its use of the Media space. In 2007, Unilever was named “Digital Marketer of the Year” by Advertising Age & CPG marketer of the Year by MediaPost. Babs was also named one of Advertising Age’s 2007 Media Mavens, one of OMMA’s 2008 Media All-Stars, one of The Internationalists “2009 International Marketers of the Year”, the #2 Marketing Tweeter in the UK in 2009 and most recently was named one of The Media Festivals, 2010 Media Executives of the Year. Prior to joining Unilever, Babs spent 3 ½ years as the Vice President of Media for the interactive firm AGENCY.COM and several years in traditional media planning at DMB&B, most recently as Vice President, AMD on Procter & Gamble. Over the course of his career, he has worked with Procter & Gamble, JP Morgan, Discovery Networks, Merck and Burger King. Babs was born just outside Bangalore, India, has lived in the USA for much of his life and currently resides in London, UK with his wife & three children. |
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Gökhan Salmanoğlu Digital Marketing Manager Procter & Gamble |
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Vaun Bansal COO Camber Tech Inc. |
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Atilla Weisz Digital Marketing Manager The Coca Cola Company |
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| Latin America - São Paulo | |
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Marcio Chaer Managing Director LATAM 10 years of experience in advertising, marketing, Telecom and media industry. For the last 5 years, solely dedicated to Digital and Mobile industry. Specializing in strategy consulting and business development in the digital and mobile environment and helping emerging companies or emerging business from big companies to develop and grow trough a consistent path, specially in emerging markets such as Brazil. Since 2002, developing strategies, businesses and special projects for companies such as Ericsson, Neomobile, Volkswagen, Banco Santander, Coca-Cola, Renault, Nissan, HBO, L'oreal, TAM (Brazilian Airlines) among others. B.A in Business Administration and a B.A in Marketing and Advertising. Previously, seven years in the stock market as an international stock trader. Speaks Portuguese, English, Spanish |
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Fabiano Destri Partner Ginga Mobile Graduated in Business Administration with a major in International Finance and Marketing and an MBA in International Relations from the University of Miami, Fabiano Destri Lobo, is a born entrepreneur with over 15 years experience in multi-cultural planing and development of high technology in the telecom and marketing segments. In 2007, he started in the mobile marketing arena with proximity marketing projects, and recently, partnered up with the Ginga Agency to launch Ginga Mobile, a specialized business unity focused in developing products and services for brands and agencies in the mobile segment. Among the clients served throughout the past years are: Audi, Brookfield Incorporations, HP, Lóreal, Ambev, Unilever, Santander, nova Schin, Embraer, Coca-Cola, Samsung, Nokia, Paris Films and Petrobras. Fabiano became one of the leaders in this marketplace due to the his strong involvement with the Mobile Marketing Association and the delivery of great mobile marketing campaigns that generated memorable experiences. Recently, Ginga Mobile, was awarded the 2010 MMA Global and Latam prize for Innovation in a mobile campaign, with a proprietary platform (Ginga.Phone), for Carefree Interactive Movie Theater. |
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Wanise Ferreira Wanise Ferreira is a Journalist with over 15 years of experience in the IT and telecommunications. On the Editorial Plan she participated in the creation of the newsletter and website Urgent Telecom Telecom Online, assuming later the post of executive editor of publications, as well as the Official Telecom. Her journalistic experience also involves the coverage area of economics in major newspapers such as Globo and O Estado de Sao Paulo. In Jornal da Tarde was also chief reporter of Economics. Over the past three years has also directed the Telecom site Online. |
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Matt Garlick Matt Garlick is the VP of Mobile at Vostu, a leading social games developer in Latin America and a member of the Latin American Board of the Mobile Marketing Association. Prior to Vostu, Matt was Director of Latin America at 2ergo, responsible for overall strategy and business development efforts in Latin America and managing relationships with mobile operators, media companies, agencies and leading consumer product brands. Prior to 2ergo, Matt was a Senior Analyst and Research Manager at Dow Jones VentureOne, the world’s leading venture capital research firm, where he led the venture capital research group and tracked thousands of venture-backed companies globally. |
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Fernanda Magalhaes Founder Mobext Brazil Fernanda Magalhaes is the founder of Mobext in Brazil, the mobile agency from Havas Group. Mobext costumers in Brazil include Citroën, Yahoo!, Hyundai, Santander, TIM among others. She has been in the VAS market for 6 years and in the last four years of hands-on in her interactive media experience she was responsible for some of the most important campaigns of mobile marketing in Brazil. Those won important awards such as MMA Cross Media Integration 2008 and 2009, MMA Best Overall Campaign 2009 and El Ojo IberoAmerica 2009. Fernanda has a BA in Administration from UFMG and completed at ESPM her MBA in Marketing in 2009. |
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Pyr Marcondes Pyr Marcondes is a journalist, publicist, consultant and author. He began his career in the 70s as a reporter for publications like Isto É, Jornal da Tarde and Playboy. He was editor Director of Meio & Messagem Group. He was Partner and Creative Director of advertising agency Grottera & Cia. (TBWA) for 10 years. Served as CEO for 2 years of Internet portal Star Media in Brazil. Founded and directed the Digital Strategy, a digital consulting firm. He was Partner and Chief Marketing Officer of FUN Generation, a mobile marketing company. In 2005 he founded and launched in Brazil the Superbrands International Brands Projects. He was Deputy Adviser of Brand Finance, British consulting Brands firm, since 2004. Now Director of the Center Proxxima from M & M Group, and responsible for Proxxima Magazine and Proxxima Event. Pyr Marcondes edited and editorially coordinated dozens of publications and corporate market in its 30 years of professional performance. He was a collaborator and columnist for the Valor Economico Newspaper, in addition to anchor three television programs targeted to marketing and communication. Pyr Marcondes is also the author of books: "200 Years of Advertising in Brazil"; "The Brazilian Adverting History"; "Undertake Not Fun" * (co-authored with Bob Wollheim); "Brands: A Marketing Love Affair"; "Official History of the Brazilian Advertising, " the official book commemorating 60 years of ABAP - Brazilian Association of Advertising Agencies - ABAP; Official book commemorating the 70th Anniversary of APP - Association of Professionals Advertisers; Annual editions of the books Superbrands Brazil 2005, 2006 and 2007, the major brands book in Brazil. |
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Thiago Moreira Managing Director Telecom Practice Group Brazil The Nielsen Company Thiago Moreira is Bsc in Electronic Engineering with specialization in Telecommunication by IMT – Instituto Mauá de Tecnología. He started in February 2009 at Nielsen Telecom Practice Group Latin America, one of the fastest growing region in the world. Before joining Nielsen, Thiago has worked for Ericsson during more than eight years as a business development manager, on Multimedia and services business unit, also spent some time working at Ericsson Italy and after in Latin America region. His career started back in 1997, working on mobile network design and planning on MComcast and Nextel in Brazil. |
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José Renato Mannis Founder and Managing Director MOBINT José Renato Mannis is the founder and managing director of MOBINT, a Brazilian mobile marketing agency that acts from the creative concept and planning to the development and management of campaigns in which the mobile device has a starring or supporting role. His career has been focused in business development for the communications, entertainment and technology industries. He has a comprehensive experience in diverse fields, all of which converge into the mobile arena. José Renato is an active and engaged board member of MMA LatAm, extending the reach of MMA actions and communication to industries and executives beyond the present boundaries. |
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Jesper Rhode Andersen Head of Innovation and Partnerships Latam Ericsson; Chairman, MMA Board Latin America |
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| North America – Los Angeles |
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Michael Becker Managing Director, NA Mobile Marketing Association Michael Becker is the North America Managing Director for the Mobile Marketing Association and is a leader in the mobile marketing industry, assuming the roles of industry entrepreneur, volunteer and academic. Mr. Becker founded and most recently held the position of VP Mobile Strategies at an industry-leading mobile marketing solutions provider, iLoop Mobile, which earned the Mobile Marketing Association (MMA) Innovation of the Year Award in 2007. Prior to assuming the role of Manager Director of North America, Mr. Becker served on the MMA Global Board of Directors (2008, Director at Large; 2009, Global Board Vice Chair) and served on the MMA North American Board of Directors (2004, 2005, 2007, 2008, 2009). He founded and co-chaired both the award-winning MMA Academic Outreach Committee and the MMA International Journal of Mobile Marketing. He is also a member of the dotMobi Mobile Advisory Group Steering Committee and member of the Direct Marketing Association’s Annual Programming Advisory and Mobile councils. In addition to his industry and volunteer roles, Mr. Becker is a contributing author to Mobile Internet for Dummies and Reinventing Direct Marketing, co-author of Web Marketing All-in-One For Dummies, which includes a mini-book on mobile marketing. He is currently working on Mobile Marketing for Dummies. In addition, he has authored over 60 articles on mobile marketing and is an accomplished public speaker on the topic. In his spare time, Mr. Becker is pursuing his doctorate on the topic of mobile-enhanced customer managed interactions and vendor relationship management at Golden Gate University. Mr. Becker was awarded the MMA Individual Achievement Award in 2007 and the Direct Marketing Educational Foundation Rising Stars Award in 2009 for contributions to the mobile and direct marketing industries. |
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Scott Jensen Vice President of Digital Products The Weather Channel Scott Jensen leads an industry-leading team as vice president of digital product at The Weather Channel. He develops and manages all aspects of TWCC’s digital product strategy, including mobile, Desktop and interactive television products. Before joining TWCC, he worked with Nokia, Inc, where he served as director and head of product marketing in the media group. He is also a consultant and strategic advisor, working with clients such as Nielsen, Fox and Omnicom. Prior to Nokia, he also served as CEO and president at mobile publisher Vindingo (formerly known as Zingy). He has extensive experience in the mobile games arena, working at Hands-On Mobile (formerly Mforma) and NuvoStudios. Jensen received a juris doctorate from Southwestern University School of Law in Los Angeles and a bachelor’s degree in political science from Rutgers University |
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Jack Philbin Co-Founder & President Vibes Media Jack spearheads the company’s overall strategic direction and drives Vibes’ position as one of the premier thought leaders in the mobile marketing and wireless industry. Jack has been instrumental in building mobile marketing as a strategic marketing channel by proving its value to a range of clients, from wireless carriers, to agencies, to consumer marketers. An entrepreneur and builder, Jack has specific expertise in business development, strategic client management, and consumer marketing. Jack is a graduate of Boston College and received his MBA at Northwestern University’s J.L. Kellogg School of Management. He is extremely active in the mobile marketing industry serving as the Vice Chairman of the Mobile Marketing Association on the North American Board of Directors and is also a member of the CTIA Wireless Internet Caucus. Jack regularly addresses industry experts by moderating and speaking on panels CTIA, MMA, CES, and AdTech. Jack was honored with the MMA’s “Outstanding Individual Achievement” award in 2005. Under Jack’s leadership, Vibes was ranked #92 on the 2007 Inc. 500 list of fastest growing US companies and has received numerous awards for their innovation. Jack serves on the Board of Directors for the National Runaway Switchboard, the Illinois Technology Association, as well as serving on the Mayor’s Council of Technology Advisors for Mayor Daley in Chicago. |
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Michael Ricci Vice President Mobile Webtrends Inc As VP of Mobile for Webtrends, Mike is responsible for all facets of Webtrends mobile analytics business. Ricci just joined Webtrends after serving as VP and Mobile Practice Leader for Merkle where Michael established Merkle’s mobile marketing practice and helped bring aboard brands like Wendy’s, Samsung, Lord & Taylor, ASK.COM, Lane Bryant, TGI Fridays, DirecTV, Clorox and a slew of others. In a relatively short period of time, Michael established Merkle as the premier mobile marketing player in the eCRM space. Prior to Merkle, Mike was VP of Creative and Strategy for iLoop, a premier mobile marketing firm focused on assisting marketers, digital agencies and other entities create effective mobile marketing strategies and user experiences. At iLoop, Mike helped Sony, Paramount, Coca Cola, Quicksilver, P&G, Vans, Western Union, Live Nation, Warner, Lexus and many others forge compelling strategies for their mobile marketing initiatives. Mike also helped develop a comprehensive mobile marketing strategy for President Obama’s election campaign – an effort that helped the campaign earn recognition as the 2008 Mobile Marketer of the Year. Earlier, Mike oversaw Volantis Systems’ Content Services business and helped clients such as ABC (Oscars), WWE, CBS Mobile, Disney, Discovery, EBay, Financial Times, Reuters, Hearst, and others tap into the power of mobile. |
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Barbara Williams Mobile Marketing Global Practice Lead Microsoft Barbara Williams is Microsoft’s Mobile Marketing Global Practice Lead and part of Worldwide Marketing Excellence team. Her role is to help build mobile-marketing capability for the company’s thousands of marketers spread across 51 countries who work across diverse brands targeting both consumer and business audiences. She transitioned from the Global Marcom team where she spearheaded mobile advertising efforts to engage tech audiences, as well as served as a mobile SME for the team and led development and execution of global advertising campaigns which garnered press coverage from the industry and set best practices that the company still frequently draws upon. Barbara’s experience prior to joining Microsoft includes brand management with Johnson & Johnson, Unilever Bestfoods, and agency account management for blue-chip clients including Amtrak, Wachovia, and the US Fund for Unicef. Barbara holds a B.A. in Mass Media Arts and a M.B.A. in Marketing. She was recently selected as an Internationalist 100 and featured by Mobile Marketer as one of the 25 Mobile Marketing Women to Watch in 2011. Barbara is truly an evangelist, speaking frequently at relevant events and partnering with other brand marketers to help improve mobile marketing expertise industry wide. You can find Barbara on Linkedinand follow her @2mobile3 |
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Kristy Young Director Product Management ESPN MOBILE As Director, Product Management for ESPN Mobile, Kristy Young is responsible for ESPN’s messaging products, designed to create a highly personalized fan experience across mobile, online and on-air. Kristy has over five years of experience with the mobile messaging vertical at ESPN, where she started as a Product Manager in 2005. Prior to ESPN, she was the Global Marketing Manager at Genesys Conferencing. Previously, Kristy held various positions in marketing and wireless at QWEST Communications (formerly US WEST). She is currently a member of the Board of Directors on the North American Mobile Marketing Association and is an MMA co-chair for the Education and Evangelism Committee. She was also named to Mobile Marketer’s Mobile Women to Watch in 2010. Kristy earned her MBA from the University of Denver and is a graduate of the University of Wyoming with a Bachelor of Science degree in Marketing. She currently resides in New York City. |
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| North America – New York |
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Michael Becker Managing Director, NA Mobile Marketing Association Michael Becker is the North America Managing Director for the Mobile Marketing Association and is a leader in the mobile marketing industry, assuming the roles of industry entrepreneur, volunteer and academic. Mr. Becker founded and most recently held the position of VP Mobile Strategies at an industry-leading mobile marketing solutions provider, iLoop Mobile, which earned the Mobile Marketing Association (MMA) Innovation of the Year Award in 2007. Prior to assuming the role of Manager Director of North America, Mr. Becker served on the MMA Global Board of Directors (2008, Director at Large; 2009, Global Board Vice Chair) and served on the MMA North American Board of Directors (2004, 2005, 2007, 2008, 2009). He founded and co-chaired both the award-winning MMA Academic Outreach Committee and the MMA International Journal of Mobile Marketing. He is also a member of the dotMobi Mobile Advisory Group Steering Committee and member of the Direct Marketing Association’s Annual Programming Advisory and Mobile councils. In addition to his industry and volunteer roles, Mr. Becker is a contributing author to Mobile Internet for Dummies and Reinventing Direct Marketing, co-author of Web Marketing All-in-One For Dummies, which includes a mini-book on mobile marketing. He is currently working on Mobile Marketing for Dummies. In addition, he has authored over 60 articles on mobile marketing and is an accomplished public speaker on the topic. In his spare time, Mr. Becker is pursuing his doctorate on the topic of mobile-enhanced customer managed interactions and vendor relationship management at Golden Gate University. Mr. Becker was awarded the MMA Individual Achievement Award in 2007 and the Direct Marketing Educational Foundation Rising Stars Award in 2009 for contributions to the mobile and direct marketing industries. |
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Doug Busk Director of Global Customer Experience & Strategy The Coca-Cola Company With over 10 years’ leadership experience in the mobile space, ranging from interactive television to mobile grassroots strategy, Doug Busk brings a diverse background to his current role leading Mobile Brand Strategy for the Global Connections marketing team at The Coca-Cola Company. Over the 2008 presidential election cycle, Doug served as the outside volunteer advisor to the landmark mobile efforts of the Obama campaign. Previously, Doug held business development and product marketing executive roles with Atlanta-based Whoop, Amdocs, and SinglePoint. And prior to that, Doug led product management and development for Verizon Wireless’ SMS portfolio, where he was instrumental in coordinating the first cross-carrier non-profit fundraising project via mobile giving benefitting the Red Cross’ Hurricane Katrina relief efforts. From 2001-2003, Doug drove product development and strategy for third-party revenue at AT&T Mobility (then Cingular). An active participant in industry organizations, Doug has held multiple Board and Committee leadership positions with the Mobile Marketing Association, .MOBI, and CTIA/WIC. |
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Cameron Clayton Senior Vice President, Product The Weather Channel As senior vice president of product, Cameron leads the teams responsible for the company’s mobile and digital applications, interactive television, consumer applications software, international efforts, and product development for weather.com. He oversees TWC’s mobile product portfolio which includes a full line of multimedia and messaging offerings; as well as download products, such as the No. 1 weather application on Android, BlackBerry, iPad and Palm, and the No. 1 iPhone app of 2009 according to Advertising Age magazine. Clayton most recently served as senior vice president of mobile and digital applications. Under his leadership, TWC’s mobile product line has become a recognized industry leader and one of the top application developers in any category. Prior to that, he was vice president of business development at TWC, where he was responsible for all distribution relationships for Web and mobile, including all the major wireless carriers and wireless content aggregators. His work has resulted in the widespread availability of products and content from TWC including The Weather Channel mobile download and multimedia offerings. Clayton joined TWC in 2004 as manager of business development, developing distribution relationships for weather.com®. Previously, he was director of sales and marketing for a regional Internet service provider and a director of business development for MSN in New Zealand. Clayton is part of the Mobile Marketing Association (MMA) board representing TWC and participates in several other mobile industry groups. A native of New Zealand, Clayton has been in the United States since 2001 and lives in Atlanta with his family. |
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Patrick Lauzon Yellow Pages Group Canada |
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Jack Philbin PRESIDENT AND CO-FOUNDER Jack spearheads the company’s overall strategic direction and drives Vibes’ position as one of the premier thought leaders in the mobile marketing and wireless industry. Jack has been instrumental in building mobile marketing as a strategic marketing channel by proving its value to a range of clients, from wireless carriers, to agencies, to consumer marketers. An entrepreneur and builder, Jack has specific expertise in business development, strategic client management, and consumer marketing. Jack is a graduate of Boston College and received his MBA at Northwestern University’s J.L. Kellogg School of Management. He is extremely active in the mobile marketing industry serving as the Vice Chairman of the Mobile Marketing Association on the North American Board of Directors and is also a member of the CTIA Wireless Internet Caucus. Jack regularly addresses industry experts by moderating and speaking on panels CTIA, MMA, CES, and AdTech. Jack was honored with the MMA’s “Outstanding Individual Achievement” award in 2005. Under Jack’s leadership, Vibes was ranked #92 on the 2007 Inc. 500 list of fastest growing US companies and has received numerous awards for their innovation. Jack serves on the Board of Directors for the National Runaway Switchboard, the Illinois Technology Association, as well as serving on the Mayor’s Council of Technology Advisors for Mayor Daley in Chicago. |
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