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Doug Busk Mobile Brand Strategy - Global Connections The Coca-Cola Company With over 10 years’ leadership experience in the mobile space, ranging from interactive television to mobile grassroots strategy, Doug Busk brings a diverse background to his current role leading Mobile Brand Strategy for the Global Connections marketing team at The Coca-Cola Company. Over the 2008 presidential election cycle, Doug served as the outside volunteer advisor to the landmark mobile efforts of the Obama campaign. Previously, Doug held business development and product marketing executive roles with Atlanta-based Whoop, Amdocs, and SinglePoint. And prior to that, Doug led product management and development for Verizon Wireless’ SMS portfolio, where he was instrumental in coordinating the first cross-carrier non-profit fundraising project via mobile giving benefitting the Red Cross’ Hurricane Katrina relief efforts. From 2001-2003, Doug drove product development and strategy for third-party revenue at AT&T Mobility (then Cingular). An active participant in industry organizations, Doug has held multiple Board and Committee leadership positions with the Mobile Marketing Association, .MOBI, and CTIA/WIC. |