 |
Martin Lange Executive Marketing Director, Digital Strategy OgilvyOne As Executive Marketing Director Martin enjoys multiple responsibilities within Ogilvy. He leads and oversees digital projects for international key accounts as well leading the global mobile practice across the Ogilvy Group, Mobile@Ogilvy. In his role as lead for the mobile practice he is responsible for integrating mobile marketing programs into the business programs for Ogilvy’s global clients. He acts as facilitator, coach and strategist both for internal stakeholder as well for clients. Martin joined Ogilvy New York in Summer 2010, prior to which he was Managing Director of argonauten G2, Berlin. He started working at argonauten G2 in 2002 servicing accounts like Bacardi and Bayer-Schering helping them gain international digital standing. After having spent one year as external consultant for e-communications at Coca-Cola Germany, he thereafter led the Berlin office to become their lead digital agency in Germany. In his career Martin oversaw international digital programs and initiatives for brands like Coca-Cola, Pernod-Ricard, Volkswagen, Allianz, UBS, Grohe, La Prairie and the Berlin Philharmonics. Martin holds a degree as “Diplom Kaufmann” (equivalent to MBA) from the Westafaelische-Wilhelms Universitaet in Muenster, Germany. As much as work has defined Martin’s last years he enjoys true rock music as well as the outdoors, above the water and below.
|