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Michael Rosenberg Executive Director - Advertising & New Media Paramount Pictures As Executive Director of Advertising & New Media for Paramount Pictures, Mike oversees the marketing efforts in television, radio and emerging media. Upon joining the company in 2006, he took ownership over Paramount’s launch into the mobile marketing arena. Under Mike's direction Paramount has successfully completed over 50 mobile marketing campaigns. Films such as the Transformers Trilogy, Jackass 3D, Shrek Forever After, GI Joe, Eagle Eye and most recently Paranormal Activity 3 have established Paramount as an industry leader in the mobile space. Prior to joining Paramount, Mike's focus was in Media Buying working for multiple Advertising Agencies supporting various clients in the packaged goods and entertainment industries. |
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