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Sharon Knitter Senior Director of Mobile Cars.com Sharon Knitter joined the Cars.com team in 2006 and is now the site’s Senior Director of Mobile Strategy. In this role, Knitter works to enhance Cars.com’s mobile site and mobile apps to better serve car shoppers on the go. She also assists with the development of advertising products for manufacturers and dealers to help them reach this growing segment. Knitter will continue to monitor the growing mobile space to help Cars.com identify opportunities for growth on multi-media platforms and lead the third-party mobile automotive space. Before her role as Senior Director of Mobile Strategy, Knitter served as the Senior Director of Consumer Products at Cars.com. In this position, she implemented the strategic management and development of the site’s consumer automotive buying and selling channels on the web. She also led the site’s mobile initiative and successfully made Cars.com the first third-party automotive site with an optimized mobile presence. Prior to Cars.com, Knitter worked at the Tribune Co., where she began in 1987 as a research manager and later worked as both the manager of advertising development and director of recruitment strategy. Knitter is the co-chair of the IAB mobile committee and previously served as the president of the Newspaper Association of America’s Research Federation. Additionally, she was elected the Oak Brook Park District Commissioner. Knitter lives in Oakbrook with her husband Richard.
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